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FLEXIBLE PACKAGING UNVEILED “NAVIGATING MARKET TRENDS – INSIGHT”

  INTRODUCTION The dynamic and transformative evolution in the flexible packaging industry has been sublime. Evolution within the flexible packaging industry has been immense in the past few decades. As the shift continues to occur, industries are majorly focusing on developing sustainable solutions for the flexible packaging industry. The growing retail industry in India is driving the shift of more markets into flexible packaging. With considerable number of players shifting into the market, the flexible packaging industry is expected to keep growing and increasing its share. Let us take a look at the predictable growth of the flexible packaging industry, both in the Indian market and overseas Trends in Flexible Packaging – A Historical to Contemporary Analysis Old Trends in Flexible Packaging: 1.Basic Materials: Historically, materials like cellophane and waxed paper were among the first to be used for flexible packaging. 2.Function Over Form: Initial designs were more function-focused, prioritizing protection and preservation over consumer appeal. 3.Limited Customization: Earlier, there was less emphasis on customization, leading to generic packaging designs. 4.Minimal Sustainability Concerns:The industry had little focus on recyclability or biodegradability. Contemporary Developments: Latest Trends in Flexible Packaging 1.Ubiquitous E-Commerce: The rise of e-commerce demands rigorous focus on packaging adaptability to accommodate new product varieties. Innovations in “last-mile” delivery mechanisms are paramount. 2.Evolving Consumer Preferences: Consumers are increasingly seeking personalization, convenience, health-conscious options, and affordability in their choices. This will consequently drive Stock Keeping Unit (SKU) diversification to unprecedented levels. 3.Margin Pressure in FMCG and Retail: Fast-moving consumer goods (FMCG) manufacturers and retailers are contending with escalating margin compressions. This financial strain inevitably cascades up the supply chain, amplifying solvency risks for converters. 4.Augmented Sustainability Imperatives: Every facet of the value chain is experiencing intensified sustainability mandates. This trend is underscored by mounting scrutiny from environmental activists and informed consumers. 5.Digital Transformation & IoT Integration: The integration of digitization and the Internet of Things (IoT) is not just a cost-containment strategy but also a vehicle to gain a competitive advantage. By the end of this decade, technology embedded within packaging is anticipated to deliver enhanced customer value and service, further enriching the consumer experience. Market Trend Overseas Contemporary market analytics underscore a pronounced growth in the demand for dairy commodities. Illustratively, data from the United States Department of Agriculture (USDA) positions Europe at the zenith of per capita cheese consumption. In 2021, the European Union reported an average intake of 20.44 kilos of cheese per individual. Notably, the United States and Canada trailed, registering consumption figures of approximately 17.9 and 15 kg respectively. Milk stands as an indispensable dietary staple, renowned for its abundant calcium and essential nutrient content. Comprehensive reports from international organizations such as the Food and Agriculture Organization of the United Nations (FAO) and the US Department of Agriculture attest to India’s prominence in this domain, having consumed an estimated 83 million metric tonnes of cow milk in 2021—making it the globe’s foremost consumer. The European Union followed, accounting for a consumption of 23.9 million metric tons Evolving market preferences have accelerated the adoption of film-based vacuum pouches, notably those with moderate (PA/PE) or high barrier (PA/EVOH/PE) properties. These state-of-the-art pouches, frequently employed in Modified Atmosphere Packaging (MAP) systems, are predominantly designated for dairy and protein-centric packaging solutions Indian Food Industry is Expected to Hold the Largest Share in the Market. Based on data from the India Brand Equity Foundation (IBEF), food and grocery sales account for roughly 70% of India’s total retail transactions. The urban market’s departmental retail stores and unit packaging in rural areas significantly propel flexible packaging demand. As per the USDA Foreign Agricultural Service, India had 12.79 million traditional retail grocery outlets in 2021, anticipated to exceed 13.05 million by mid-2023. This burgeoning retail sector is poised to amplify the need for flexible packaging within the food domain. Amid the COVID-19 outbreak and ensuing lockdowns, India saw a marked rise in online food ordering, leading to a surge in the packed food sector. According to MARC India, the market for packed food is projected to reach USD 3.4 billion by 2027. Major delivery services like Swiggy and Zomato broadened their reach to second and third-tier cities, resulting in a noticeable uptick in the use of containers like bowls and trays. Market Analysis of Flexible Packaging – Flexible packaging, characterized by materials like plastic, foil, and paper, has garnered significant attention due to its adaptability, weight advantages, and space efficiency. The market dynamics in overseas regions and India are shaped by several common and region-specific factors. Overseas Markets The overseas market, especially in regions like North America and Europe, has seen steady growth due to technological advancements and sustainability initiatives. Opportunities: Rise of e-commerce boosts demand for durable and lightweight packaging. Increased consumer awareness about sustainable solutions offers avenues for biodegradable and recyclable packaging. Challenges: Stricter environmental regulations and recycling complexities. High competition leading to pricing pressures.   Indian Markets Market Growth: Rapidly expanding due to increasing urbanization, growing middle-class consumer base, and modern retail channels. Opportunities: Booming food and beverage sector requiring high-quality packaging. Increasing emphasis on sustainable and locally sourced materials, leading to innovative solutions. Challenges: Fragmented market with many unorganized players. Waste management and recycling infrastructure lag compared to western countries.      

Future of Digital Printing in Packaging Industry By Different Segments

  Overview The packaging industry comprises various segments based on the type of packaging material and products they specialize in. Labels packaging was estimated to acquire over half of the market share in packaging industry in 2022 while denoting a major growth in market share by 2027. Flexible packaging and Corrugated packaging markets have been evaluated as the fastest and slowest growing segments in the packaging industry. Market Share by each segment The Labels packaging market is estimated to acquire major share by 2025, while subsequently trickling at a gradual rate by 2027. Considering the current market trends & modern innovations in flexible packaging, the market is predicted to grow at a higher rate than Corrugated market by the estimated period 2027. Segment Growth Regular advancements & modern technologies being introduced in the packaging industry have pushed the flexible packaging market to new heights. CAGR for the flexible packaging market is estimated to be approximately 10.3% followed by other packaging industries such as Glass, wood, metal packaging. While, an analysis of Market share gain also denotes that the flexible packaging industry is poised to increase its market share in the forthcoming years.

Mono-Material Plastic Packaging

    MARKET OVERVIEW The global mono-material plastic packaging market is projected to reach a value of USD 3.45 billion by 2030, growing at a CAGR of 4.1% from 2022 to 2030. Mono-material plastic packaging is a type of packaging that uses only one type of plastic, making it easier to recycle. This is in contrast to multi-material plastic packaging, which uses multiple types of plastic that are difficult to separate and recycle. MARKET DRIVERS The increasing demand for sustainable packaging solutions is the primary driver of the mono-material plastic packaging market. Growing awareness of environmental issues, such as plastic pollution, is also driving demand for more sustainable packaging options. Additionally, the need for lightweight and cost-effective packaging materials is also contributing to the growth of the mono-material plastic packaging market. MARKET SEGMENTATION The global mono-material plastic packaging market is segmented by material, end-use sector, and region. Material: The market is segmented into polyethylene terephthalate (PET), polypropylene (PP), polyethylene (PE), and polyvinyl chloride (PVC). PET is the largest segment, accounting for over 50% of the market share. End-use sector: The market is segmented into food and beverage, pharmaceuticals, personal care, and other. Food and beverage is the largest end-use sector, accounting for over 40% of the market share. Region: The market is segmented into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. Asia Pacific is the largest market, accounting for over 35% of the market share.

Paper Packaging Prowess “Navigating Trends for Success”

  MARKET OVERVIEW: The global flexible paper packaging market is expected to reach USD 99.1 billion by 2032, growing at a CAGR of 4.2% from 2023 to 2032. The market is driven by the increasing demand for sustainable and eco-friendly packaging solutions. Flexible paper packaging is a lightweight, recyclable, and biodegradable alternative to plastic packaging. It is also a versatile material that can be used to package a wide variety of products, including food, beverages, pharmaceuticals, and cosmetics.   MARKET SHARE (REGION)     MARKET TREND: Innovation in barrier packaging: Manufacturers are developing innovative barrier packaging solutions to extend the shelf life of food products. This is making flexible paper packaging an even more attractive option for food packaging. Personalization and customization: Consumers are increasingly demanding personalized and customized packaging. Manufacturers are responding to this trend by developing flexible paper packaging that can be easily customized with printing and other embellishments. Sustainability initiatives: Governments and businesses are implementing sustainability initiatives to reduce the environmental impact of packaging. This is leading to increased demand for sustainable packaging solutions, such as flexible paper packaging. CHALLENGES: Cost of raw materials: The cost of raw materials, such as paper and pulp, can fluctuate significantly. This can make it difficult for manufacturers to control costs and maintain profitability. Sustainability concerns: Some consumers are concerned about the sustainability of paper packaging, particularly if it is not sourced from sustainably managed forests. Competition from other packaging materials: Flexible paper packaging faces competition from other packaging materials, such as plastic and glass. These materials can offer advantages in terms of cost, performance, and recyclability. MAJOR PLAYERS        

Smart packaging

Smart Packaging

  Underlying technologies of packaging system Active packaging: Active packaging, a progressive departure from conventional methods, responds to shifting consumer demands and market dynamics. This innovative food-packaging approach incorporates elements that can release or absorb substances, preserving food quality and extending shelf life. Key benefits of active packaging for perishable goods include reduced active substance usage, minimized particle migration, and the elimination of potential bacterial contamination from industrial processes. Components often integrated into active packaging systems include oxygen and ethylene scavengers, flavour modifiers, antimicrobial agents, and antioxidants. Intelligent Packaging: Intelligent packaging system use communication functions to facilitate decision-making aimed at preserving food quality, extending shelf life and improving overall food safety. It executes functions like sensing, detecting, tracing, recording, and transmitting specific data. Key components encompass time-temperature indicators, gas detectors, freshness/ripening indicators, and RFID systems. Indicators and sensors relay essential information, signalling changes in factors such as temperature or ph. Smart Packaging: Smart packaging offers a comprehensive solution that intelligently monitors product and environmental changes while proactively responding to them. It deploys chemical sensors and biosensors to ensure food quality and safety from production to consumption. This technology employs an array of sensors, detecting factors like freshness, pathogens, leaks, carbon dioxide, oxygen, pH levels, time, and temperature. The specific capabilities of smart packaging systems adapt to the nature of the product, whether it’s food, beverages, pharmaceuticals, or various other goods. Likewise, the conditions monitored, communicated, or adjusted align with product requirements The worldwide smart packaging market is poised to reach a substantial $60.49 billion by 2032. Smart packaging encompasses innovative packaging systems that incorporate embedded sensor technology, primarily employed in sectors such as food, pharmaceuticals, and various other product categories. Its applications span from prolonging shelf life, monitoring freshness, conveying quality information, to enhancing product safety and customer well- being. Furthermore, smart packaging doesn’t merely serve as a technological advancement but also unlocks novel business prospects rooted in the realm of digitization, seamlessly aligning with the broader scope of Industry 4.0. Embracing this dynamic sector offers companies a unique gateway to innovation and growth in the ever-evolving landscape of modern industry. CHALLENGE Antimicrobial Packaging and Innovations: Antimicrobial packaging is a rising interest within both the research and industrial sectors, with the potential to enhance product quality and safety. Research in microbial active packaging should increasingly focus on naturally-derived antimicrobial agents, bio-preservatives, and biodegradable solutions. Innovations in biodegradable packaging have already showcased improved quality and safety, affirming the viability of bio-active components. The development of active materials that preserve their mechanical and barrier properties is essential, further elevating food safety and shelf life. Thin Film Electronics Integration: Challenges lie in the research and development of integrating thin film electronics into packaging technologies. This integration is pivotal for temperature tracking and monitoring perishable goods, although performance concerns remain. Smart Packaging and Recycling Challenges: Waste generated from smart packaging presents a significant recycling challenge. Government policies exist, but practical recycling solutions for certain packaging types are elusive. Addressing this challenge involves advancing research in waste treatment and recycling or seeking biodegradable materials for sensor and communication functionalities. Enhancing Food Packaging Across the Supply Chain: Enhancements in packaging throughout the food supply chain are imperative. Reliable sealing, regulations for damaged goods during transportation, and innovative approaches for end-of-life food processing are areas requiring further research and improvement. Meeting Consumer Information Needs: Consumers increasingly demand information embedded in packaging. This necessitates smarter packaging solutions to provide data on product origin, conditions during transport, safety instructions, and more. Thin film devices, visual safety instructions, and drug delivery systems based on smart packaging technology are poised to meet these demands while increasing health services and patient safety. OPPORTUNITIES Nanotechnology’s Role in Safe Packaging: Nanotechnology is set to play a vital role in addressing safety concerns within packaging. The development of advanced packaging materials, ensuring both suitability and safety, is a significant opportunity. These materials are designed to control the release of active agents in conjunction with sensors embedded within the packaging system. The Industrial Internet of Things (IIoT): The IIoT concept aims to establish a globally interconnected network for connecting objects to the cyber-physical world. It enables tracking and control of devices equipped with sensors and actuators. For instance, objects equipped with RFID tags in the packaging can be effectively tracked from the manufacturer to the customer. This integration has the potential to significantly reduce losses in the shipping industry. Real-time Capabilities and Cyber-Physical Systems (CPS): Enhancing packaging technologies involves monitoring, managing, and controlling goods’ conditions in real time. This capability has a substantial impact on food safety, consumer well-being, and waste reduction. It necessitates the establishment of a reliable IIoT infrastructure and the incorporation of Information and Communication Technologies throughout the entire supply chain. The result is the creation of cyber-physical production and delivery networks at both vertical and horizontal levels. Artificial Intelligence is expected to play a more prominent role in real-time adjustments and data-driven decision support. Cybersecurity Challenges: Despite numerous emerging technologies, a major concern is cybersecurity. Existing internet technologies face cybersecurity and data privacy issues that pose significant challenges. If left unaddressed, these challenges could hinder the full potential of smart packaging in the context of Industry 4.0. The current Internet security landscape is characterized by complex, evolving, and fast-paced cyberattacks. Effective defines strategies must combine preventive measures with autonomic detection and response techniques to create robust cybersecurity systems. New Business Models: The digitization of the smart packaging sector necessitates the development of new business models to capitalize on emerging opportunities. Customers seek experiences, leading to a shift from traditional products to product- service-systems. This transformation challenges conventional value chains and business models, with big data and digitization already exerting pressure. Successful models are expected to align technological advancements with innovative business strategies. The manufacturing sector’s strong interest in big data analytics underscores the dominance of data-driven business opportunities and models in the evolving smart packaging landscape.  

How Digital Printing is Revolutionizing Flexible Packaging

  Flexible packaging has long been a staple in various industries, providing a cost-effective and versatile solution for product protection and branding. With the emergence of digital printing technology, there has been a paradigm shift in the way flexible packaging is produced and used.   PRE & POST PANDEMIC MARKET OVERVIEW The global digital printing market for packaging was valued at $16,132.65 million in 2017 and reached $20,863.06 million in 2021. This created an incremental growth opportunity worth $4,730.41 million between 2017 and 2021 CURRENT & FUTURE MARKET OVERVIEW After a comprehensive assessment of the synergistic effects of growth drivers and the challenges the industry faces, a projected compounded annual growth rate (CAGR) of 8.92% has been determined for the period from 2022 to 2027. In 2022, the global digital printing market for packaging stood at a valuation of $22,584.26 million. By 2027, it is anticipated to reach a market size of $34,614.18 million. This signifies a potential growth opportunity of $12,029.92 million over the five-year period, equivalent to approximately 54% of the 2022 market valuation.   PRINTING TECHNOLOGY MARKET OVERVIEW

Evolution in Flexible Packaging

  INTRODUCTION Flexible packaging, as its name suggests, denotes packaging materials and forms that can be easily molded or changed in shape. This form of packaging has gained immense popularity due to its versatility, lightweight nature, and efficiency in conserving resources. It provides a myriad of benefits, including but not limited to, product protection, reduced transportation costs, and a decrease in storage space requirements. ORIGIN The roots of flexible packaging can be traced back to ancient civilizations. Early humans utilized natural materials at hand, like animal hides, leaves, and reeds, to contain and transport food and other goods. As societies evolved and trade expanded, there was a growing need for more efficient and durable packaging solutions. EVOLUTION OVER TIME With the advent of the industrial revolution and the onset of modern manufacturing techniques, the world witnessed the introduction of paper and fabric-based sacks, bags, and wraps. The 20th century, in particular, marked a significant shift in the realm of flexible packaging with the introduction of plastics and polymers. Materials like polyethylene, polypropylene, and polyester began to dominate the market, offering superior barrier properties, lightweight characteristics, and affordability. Modern-day innovation Today’s flexible packaging combines the best of plastics, films, paper, and aluminum foils to deliver a broad range of protective properties while using a minimum of material. Technological advancements have enabled features such as resealability, vacuum sealing, and the addition of high-barrier layers for increased product shelf life. Digital printing innovations also allow for vibrant, high-quality graphics that enhance brand recognition and appeal to consumers. Nature of flexible packaging Today’s flexible packaging combines the best of plastics, films, paper, and aluminum foils to deliver a broad range of protective properties while using a minimum of material. Technological advancements have enabled features such as reseal-ability, vacuum sealing, and the addition of high-barrier layers for increased product shelf life. Digital printing innovations also allow for vibrant, high-quality graphics that enhance brand recognition and appeal to consumers. Inherent Flexibility The primary characteristic of flexible packaging is its pliability. This malleability allows it to be molded, folded, or flexed without breaking, ensuring the product’s integrity while adapting to its form. Lightweight and compact Flexible packaging solutions, due to their material composition, are typically lighter than their rigid counterparts. This reduces transportation costs and carbon footprints, a benefit for both manufacturers and the environment. Barrier properties Modern flexible packaging materials often incorporate layers that act as barriers to external factors: Moisture Barrier: Prevents moisture ingress, essential for products sensitive to humidity. Gas Barrier: Prevents or limits the passage of gases like oxygen, ensuring product freshness. Light Barrier: Protects products from UV or visible light that might degrade the product. Versatility in design Flexible packaging can be crafted into a multitude of shapes and sizes, from pouches to sachets, films to wraps. This versatility allows brands to differentiate their products on the shelves and cater to diverse market segments. Efficient Material Utilization By conforming to the shape of the product, flexible packaging often uses less material than rigid alternatives, leading to cost savings and reduced environmental impact. Enhanced Consumer Experience Reseal ability: Many flexible packaging solutions come with resealable closures, maintaining product freshness after opening. Portability: Lightweight and compact, they are easy for consumers to carry, store, or dispose of. Visible Window: Some designs incorporate transparent sections, allowing consumers to view the product inside. Printing and Branding Opportunities The smooth surfaces of many flexible packages serve as ideal canvases for high-quality printing, enabling vibrant graphics, branding, and essential product information Sustainability and Environmental Impact While flexible packaging offers several environmental benefits, like reduced transportation emissions and efficient material use, it also faces challenges. Many flexible packages are multi-layered, which can complicate recycling processes. However, ongoing innovations aim to produce more sustainable, recyclable, or compostable flexible packaging solutions Evolution of material in flexible packaging Flexible packaging has undergone significant transformations over the years, mirroring advancements in material science, industrial techniques, and consumer demands. The evolution of materials used in flexible packaging not only reflects technological progress but also societal needs and environmental considerations. 1.  Ancient Materials Animal Hides and Skins: Early human societies often used animal hides and skins as a form of flexible packaging, especially for liquids like water and wine. Plant-based Materials: Leaves, especially large ones from banana and palm trees, were used to wrap and store food. Woven reeds and grasses formed containers and baskets for transportation and storage. 2. The Birth of Modern Packaging Materials Paper: With the invention and widespread use of paper, it became a popular material for wrapping, especially for dry goods. The Chinese were among the first to use paper as a packaging material. Glass and Metals: While not flexible, these materials marked significant advancements in packaging. Metals, particularly tin and aluminum, were used to make cans and foils, revolutionizing the storage of perishable goods. 3. The 20th Century: Rise of  Polymers Cellophane: In the early 1900s, cellophane, made from cellulose derived from wood, cotton, or hemp, became the first semi-synthetic material used for packaging. Polyethylene (PE): Introduced in the 1930s, PE became a staple of the packaging industry due to its durability, lightweight nature, and cost-effectiveness. Polyvinyl Chloride (PVC) and Polypropylene (PP): These polymers, which appeared around the mid-20th century, provided diversity in packaging applications, from cling films to pouches. Multi-layer Films: As the century progressed, manufacturers began laminating different polymers to combine their beneficial properties, resulting in multi-layer films that offered enhanced barrier properties, durability, and versatility. 4. Modern Innovations and Eco-consciousness Bioplastics:Derived from renewable sources like cornstarch or sugarcane, bioplastics emerged as an alternative to conventional plastic, offering similar properties but with reduced environmental impact. Polylactic Acid (PLA):A type of bioplastic, PLA became popular for  its compostable nature, making it a favorite for eco-conscious brands. Edible Packaging:Made from ingredients like rice, potatoes, or seaweed, these innovative material are designed to be consumed along with their  contents, eliminating waste altogether.