Rotogravure vs Flexographic printing: Navigating Preference within the Packaging Industry
Within the Packaging industry’s vast landscape, printing techniques play a crucial role in grabbing consumer attention with eye-catching designs and high-quality printing. For manufacturers, making the right choice between Rotogravure and Flexographic printing becomes a strategic challenge as both technologies possess certain unique advantages & disadvantages.
Flexographic printing
Utilizing flexible printing plates, flexo offers a cost-effective alternative to rotogravure, particularly for shorter print runs. Additionally, advancements in plate technology have enabled flexo to deliver impressive print quality.
The ease and speed of changeovers allow for quick job turnaround times, making it ideal for dynamic packaging needs.
Rotogravure printing
Rotogravure utilizes engraved cylinders to transfer ink onto the substrate delivering detailed, vibrant colors and a smooth, high-gloss finish. This makes it ideal for high-volume production runs of premium packaging, particularly for luxury brands or products with intricate designs.
However, the upfront investment required in Rotogravure printing can be significant. Additionally, changeovers between jobs can be time-consuming and expensive, making it less suitable for short-run printing needs.
The preferred option?
The “better” technology depends on specific packaging needs –
- High volume, premium printing: Rotogravure reigns supreme for its exceptional quality and consistency.
- Shorter runs or versatile printing: Flexo offers a cost-effective and adaptable solution.
INGSOL offers packaging machinery solutions a comprehensive range of services to help optimize your rotogravure and flexographic machines. Our solutions range from upgrades to retrofitting wherein our expert service engineers ensure machinery delivers peak performance and quality is maintained throughout the service.
Reference: https://flexopedia.net/flexo-vs-gravure-printing/
